With a Bachelor’s in Fashion Design and a Master’s in Styling from London, Sadhna Vibha Reddy has been passionate about creating designs since childhood. Inspired by India's rich textile heritage, she envisioned a brand that blends comfort, sustainability, and artistry.

At Refynd, she champions slow-made, India-based cotton-mixed clothing designed for tropical climates. Her expertise in appliqué work and quirky embroideries defines the brand’s unique identity, making every piece a statement of craftsmanship and individuality.